If you've ever had a bad review posted online, you know how frustrating and embarrassing it can be. Not only is it a public black eye, but it can also hurt your business or reputation. Thankfully, there are ways to remove bad reviews from Google if you know what to do.
In this guide, we'll walk you through the steps necessary to get rid of negative reviews and improve your online reputation. Keep in mind that each situation is unique, so these instructions may not work for everyone, navigate to this website.
What Are Bad Reviews?
Before we get started, let's make sure you know exactly what bad reviews are. If a search of your name or business brings up more than five bad reviews that is considered to be "a pattern." You can also look for certain keywords such as "scam," "fraud" or any other negative term that could indicate that the
Bad reviews come in many different forms and may be relatively easy or difficult to remove. Here are a few common examples:
- An angry customer posts negative feedback on one of your business listings. This is the easiest type of review to have removed because it is usually an isolated incident that can be attributed to a single person or group of people.
- A competitor posts negative feedback on one of your listings in an attempt to take business away from you. This is known as "Astroturfing" and can be considered spam or defamation, depending on the circumstances.
- A disgruntled former employee posts negative feedback on one of your listings. Since you had a working relationship with this person, they may cite "breach of contract" as the reason for their comments.
- If someone has posted bad reviews about your business using an alias or fake profile, it is likely that they are hiding their true identity because they know their actions are illegal.
How to Remove Bad Reviews from Google: The Steps You Need To Take
Now that you understand the different types of bad reviews on Google, let's go over the steps you need to take to remove them. Keep in mind that this isn't an exact science and that every case is different. If you do not follow these steps exactly or implement all necessary changes, your review may remain online.
Step 1: Make Sure the Review Is Valid
The first thing you need to do is make sure your bad reviews are in fact negative and honest. If the review was written by a competitor or an unhappy customer, they may have a valid grievance against you.
If the review comes from an anonymous user with no identifying data, it may be invalid because there is no way for anyone to verify that the content is truthful.
If the review contains profanity, derogatory terms or irrelevant information, it may also be invalid because Google wants reviews to offer "useful, relevant & informative" content.
Step 2: Verify Your Reviews on Google My Business
The second thing you should do whenever you receive a bad review is to verify that it's associated with your Google My Business account. You can do this by clicking on the "Ratings" tab within your listing and scrolling to the bottom of the page.
Step 3: Communicate With Google
If you feel that your bad reviews are valid, it's time to take action within Google My Business. Users cannot remove their own reviews, so you'll need to contact Google about the negative content. You can do this by clicking on the "Contact" tab on the right side of your listing and filling out the required information with details about your grievances.
Although removing bad reviews can be a challenge, it is possible to get them taken down if you have valid grounds for complaint. If you're unsure of how to go about this process or need help communicating with Google, our team is more than happy to assist. With the right tools and strategies in place, you can improve your online reputation and drive more business through your doors.